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商品編號： 9-396-212 出版日期： 1996/02/27 作者姓名： Garvin, David A.;March, Artemis 商品類別： General management 商品規格： 23p 再版日期： 1996/03/19 地域： New York 產業： Financial service sector 個案年度： 1980 - 1990
商品敘述：
Harvey Golub, CEO American Express, initiated and led a large-scale change process. The case describes the organization he inherited, two successive waves of reengineering, his "principles-driven" approach to decision making, and his goal of converting American Express from a diversified financial supermarket to one unified operating company.
涵蓋領域：
Change management;Business policies;Business process reengineering;Personal growth and transformation;Decision making;Product engineering;Leadership styles;Organizational change;Mergers and acquisitions
相關資料：
Video Supplement, (9-301-803), 15p, by David A. Garvin;Case Teaching Note, (5-396-334), 18p, by David A. Garvin
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